Thedan.design
Thedan.design
Thedan.design

Product Strategy for SaaS, Fintech,
& High-Growth Startups

We turn research into a focused roadmap that improves activation, retention, and ARR—so
your team knows exactly what to build next and what to ignore

  • Prioritized product roadmap aligned with revenue goals
  • Research-driven UX improvements that lift conversion
  • Clear, founder-friendly deliverables your team can act on next sprint
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What You Get From a Product
Strategy Engagement

We refine what exists and reimagine what’s possible to formulate a product
strategy that will set you up for success.
Gain actionable insights

Actionable direction, not slideware

Research distilled into a prioritized backlog, UX recommendations, and a roadmap your team can ship in the next 1–3 sprints

Enhance user understanding

Deeper user understanding that drives retention

Personas, journeys, and insights that explain why users drop off—and what to change to keep them active and engaged

Receive expert feedback

Expert UX feedback that impacts revenue

Senior-level UX audits that spot friction hurting signups, onboarding, and upgrades—not just visual polish

Uncover new opportunities

New opportunities you can actually execute

Clear opportunities to differentiate from competitors through features, flows, and positioning, mapped to effort vs. impact.

How it works

We’re designers, strategists, and problem-solvers that go beyond
traditional product strategy methods to turn insights into impact.

Research

Find out what’s actually blocking growth
UX/UI audit

We identify UX issues that are quietly killing conversion, activation, and upgrade rates—then rank them by revenue impact

Competitor and landscape analysis

We don’t just list competitor features; we identify where you can win with better UX, clearer positioning, or smarter use of AI

User research

You get plain-language summaries and clips, not research jargon—so your team can align quickly.

Example: We discovered 60% of trial users never saw the core value moment in the first session—leading to a focused onboarding redesign.

Strategize

Turn insights into a roadmap your team believes in
Personas and user journey mapping

Built to be used by your team—not to sit in Notion. We highlight the critical drop-off points and ‘aha’ moments that should guide your roadmap

Information architecture

We restructure navigation and flows to reduce time-to-value, so more users reach their first successful outcome.

Feature definition

Every feature is tied to a clear user problem, business goal, and effort level, so prioritization debates become easier.

Plan

A clear, realistic path from now to next launch
Task prioritization

We create a prioritized backlog with must-have, should-have, and later items, aligned with your team’s capacity and tech constraints.

Roadmap development

You get a 3–6 month roadmap broken into actionable sprints, so engineering knows exactly what to build and in what order.

SPARK Guide

Our SPARK Guide consolidates research, strategy, and the roadmap into one living document your team can reference before every sprint planning.

Let's Talk

Similar Case Studies

Want similar results?

Get in touch with us to see how actionable product strategy
can help you reach your business goals.

Book a Product Strategy Call

FAQs

What's your typical engagement length?

6-16 weeks depending on scope. Fast-turnaround MVPs (6-8 weeks). Full redesigns (10-12 weeks). Ongoing design system work (retainer). Your first conversation clarifies what you actually need—no estimates until we understand the real problem.

How much does this cost?

Scope-dependent. MVPs and audits: $15K-$25K. Full redesigns: $35K-$75K. Design systems: $50K-$100K+. Retainers: $3K-$8K/month. We send proposals within 48 hours. You’ll know exactly what you’re paying for before you decide.

Do you work with early-stage startups?

Yes. Pre-seed, seed, Series A. Budget varies. We’ve done $10K sprints and $60K engagements. If your idea is solid and your problem is real, we can make it work. No minimum company size or funding requirement.

How quickly can you start?

Usually 2-4 weeks. If there’s a gap and it’s urgent, we can move faster. First conversation clarifies timeline and urgency. We’ll let you know what’s realistic for your scope.

What tools do you use?

Figma for everything. Design systems, prototypes, specs, documentation. We live in Figma. Tool-agnostic on your side (we integrate with your stack), but Figma is our native home.

Why should we work with a design agency instead of hiring an in-house designer?

An experienced design agency brings cross-industry expertise, proven processes, and strategic depth that single in-house designers rarely match. You get access to research, strategy, execution, and rapid iteration without the overhead of full-time salaries, benefits, and onboarding delays. We move fast, bring fresh perspective from dozens of products, and help you avoid costly UX mistakes that damage retention and conversion. Agencies are ideal for startups because they scale with you—growing from MVP to Series B without hiring headcount.

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